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User Experience (UX) for Lean Startups (Sep 15)
Saturday, September 15, 2012 from 9:00 AM to 6:00 PM (PDT)
Santa Monica, CA
"[Lane's workshop was]...one of the most informative, action-packed and fun workshops I have ever attended! It gave me a really good foundation and excitement to move forward and be continuously learning! AND I met such great people!" - Keka Marzagao, Entrepreneur & Interactive Creative/Art Director
"@thinknow [Lane Halley] is to #startups what chlorophyll is to photosynthesis @Lean" - Adam Berk, Founder ALBUMpl.us, neigh*borrow
Get introduced to practical UX techniques in a Lean Startup context. You'll learn how a healthy intersection between product management, UX, and development can set up your team to work together so that great product UX is an inevitable outcome.
Customer Development Interviews & Generative Research
Gain the necessary skills to effectively talk to your customers. You'll survey the worlds of generative and evaluative research and learn the differences between them. You'll learn interview techiques, create a topic discussion guide and practice interviewing.
Developing product and interface ideas
Ideation, iteration, sketching...the magic happens here. You'll learn to create many ideas in minutes and how to use information gleaned from customer interviews to create scenarios of use. Then you'll sketch-prototype the ideas and prioritize the best ideas to pursue.
Quantitative and Qualitative Evaluation
Learn how to best match your questions, hypotheses and unknowns with the right research methods. You'll participate in an in-depth discussion about quantitive vs qualitative research and identify the right strategies for your project.
Your instructor: Lane Halley
Lane is is a product designer infused with entrepreneurial energy. As an agile coach and design consultant, Lane helps cross-functional teams understand their project domain, develop empathy with users and engage in creative collaboration.
In her current role at Carbon Five, Lane uses lean design and agile development methods to deliver Web and Mobile products for her clients. In the past, Lane has worked for Microsoft, Mindscape (EA), Addamark (SenSage), Cooper, Hot Studio and Liquidnet on a variety of enterprise and consumer products.
Lane is an experienced LUXr facilitator who led the 10-week Lean UX Residency (LUXr) program at General Assembly (NYC) and Lean UX workshops at Pivotal Labs (NYC) Pathfinder and GiveForward (Chicago) Carbon Five (Santa Monica) and CoPort (Newport Beach). She is an active mentor for Lean Startup Machine (LSM) and Startup Weekend LA. She is pleased to offer the LUXr 1-day program at Cross Campus and looks forward to meeting you soon!
When & Where
LUXr : practical support for today's global entrepreneurs
LUXr is a user experience centered product development program for early stage companies.